Posts tagged ‘coaching clinic’

February 10, 2011

The Coaching Clinic: Coaching Skills for Managers

Two Day Course

Next Public course is March 31st – April 1st in Bellevue, Washington. 

The Coaching Clinic Brochure | Training Registration Form  

Coaching is the quickest and most effective method for developing your employees. A fun, highly participative and practical course designed to provide you and your managers with the tools and skills needed to become an outstanding coach. HCRI Approved Hours: 11.5 hours! Course includes a coaching session with Trainer Alicia Marie as well as a DISC Assessment.

* Learn powerful and effective techniques that help you seize daily coaching situations.

* What coaching is about, why it is effective and how to implement it in the workplace.

* Learn how to make the traditional switch from “Command and Control” style management to collaborative and supportive coaching.

* The use of behavior assessments and how they apply when coaching.

* Identify goals and create action plans with employees.

* Promote learning and discovery in your business.

* Accountability – what it takes and how to infuse your company culture with it.

* Personal Foundation – modeling “Real Power” in the workplace.

I attended a Coaching Clinic that Alicia Marie presented and was amazed at the knowledge that I gained! I originally signed up for just the PHR credit, but left with a whole new awareness of myself, those that I work with and am surrounded by. On a conference call with my supervisor and a few Execs’, we were discussing another employee and it hit me what type of personality each member of the call was! With this newfound knowledge I was able to guide the conversation so everyone was on the same page and I left feeling I now knew exactly how to relate to those that I support daily. I would recommend Alicia’s Coaching Clinic to anyone. I promise you, you will come out of this clinic with a new perspective in everything you deal with!

– Michelle Lopez, PHR , HR Director

July 9, 2009

Halfway through the Leading Change program… Hear what participants have to say!

“The Leading Change series has helped me to better understand the importance of self care, self expression, and clear intentions in being an effective leader to others. Through a progressive series of coaching conversations, theoretical models, and development exercises, I have created breakthroughs in leadership that have re-energized me and moved me closer to fulfilling my purpose in life.”

Karina Miller – Human Resources Specialist

“I highly recommend the Leading Change program for anyone ready to take that next step of personal growth as a leader. The synergy of working with a group of highly-talented, committed individuals in a safe environment has been life-changing. Leading Change should be on every leader’s calendar for this year.”

Pam O’Bryant, Manager


“I have so much energy now that I have identified and freed myself up emotionally!”

Lois Pearson, Business Owner


“The Leading Change program has changed my life in a profound way. It is an intense program asking students to be courageous and to dig deep to look at their fear and then transform that fear into power. I thought since I had been through years of intense counseling and many other coaching programs that I knew my motivators. It turns out I was close but then with Alicia’s probing and kind of proding, she brought me to be very clear on the specific fear that was holding me back so I could come to the other side of fear: standing in your power; standing in leadership.

Coming into focus with my fear and being very specific about how it feels and how it has affected my life has allowed me to step back and notice others fear and to have compassion and love toward them as they too identify and notice behaviors that stem from fear. This has allowed me to choose to remain in my own center, notice their fear and how it shows up for them and not be affected by their fear. I can notice and choose my own behaviors that now are generated from a place of love and power versus being generated by fear.

Alicia is a talented, fun, spiritually and practically grounded coach and mentor. While guiding me in the deepest way with honor and respect she also teaches me to laugh at my human-ness and play with new experiences. She is one of the most gifted coaches I have ever had the honor to work with.”

Ann Marie Archer, Business Owner


New Leading Change program starts July 24th. Click here for more information or call us at (512) 989-2230.

March 12, 2009

Leading Change Program: How to cope with our own fear and lead others through change

The natural cycle of life’s ups and downs creates growth or personal fears and blockages. Which of these dominates depends a lot on how we view change. Is it exciting or is it frightening?


Who is watching? Your employees, your family, your community? If you are a leader then you are modeling how to navigate our current economic crisis. Will you step up and face your fear so we can all grow and thrive? We call fear by a lot of names: overwhelm, anxiety, frustration, pride, anger. We rarely say, “I am afraid.” The leading change program is for leaders who are grappling with their own fears while also leading others.


I wrote this intro below so you would understand that this program is confronting, rigorous and deeply powerful. It requires courage and self awareness. I believe it has the power to completely alter who you are as a leader and a human being.

We will work on:


  • Understanding fear and how to be facile with it
  • Real power
  • Integrity
  • Language
  • Communication
  • Being a visionary
  • Understanding your core values and honoring the values of others


We know change is part of life yet we go to great lengths to make our world predictable, safe, comfortable, controllable and definable. In general, we don’t understand our fear and how we as human beings operate with it. When we have a lot of fear, we go about setting up a world that does not stimulate our particular fear(s). We use our mind to devise ways to avoid having our fear stimulated. Fear is afraid of itself and does not want to be felt. You can do one of two things with fear. You can recognize it for what it is and stop acting on it. Or you can try to keep the world from stimulating your fear.


We all do it. Yet we don’t talk about it. You know, try to figure out how things are supposed to be and then go about trying to make it that way. How did we come up with the idea that life is not okay as it is? If change is natural maybe life is too.


As a coach, I have noticed that our attempts to protect ourselves from our problems create more problems. If you keep attempting to arrange people, places, and events so that they do not disturb your fear, life will feel heavy because you are controlling and fighting with everything. Most of us try to get to peace this way. Most of us try to get to joy this way. What if there is another way?


This program starts in April, is 5 months – 15 sessions and is a “Pay what you can program”.  Please respond to if you are interested and I will send an application. Only 8 leaders will be accepted and I will accept applications through March 27.

December 5, 2008

Are You Learning Based?

Does the economic climate have you feeling threatened? With all of the changes brought on by the arrival of the information age, do you feel left behind? Most of us do feel uneasy and a little behind the eight ball. Sometimes it seems we have to run as hard as we can just to stay in one place! Everything is changing so fast that what we learned yesterday could very well be outdated tomorrow.

So how do we keep our competitive edge in our business?


The fundamental strategy of a high achiever is their focus on being learning-based. Being a learning-based person means that you have education, training, and self-development as the foundational piece of your plan to achieve your goals.


Maybe learning is key?  


No matter what we do, no matter where we go, owner or employee, now more than ever before, we must stay sharp…continue to study, learn and remain curious. Everyone in our business, everyone, every day will stay engaged when we emphasize and encourage learning. Learning is the key to innovative, creative, out of the box solutions. It is not enough for us as leaders to stay abreast of our industry, attend training programs or read books. We need all of our employees playing at their very best to stay in the game of business.


The irony is that the issues that are creating so much potential for anxiety like the economy, global business, changing cultures and technology are the learning opportunities that can likely propel you forward.


Consider the unprecedented wealth of information available on the Internet, in seminars, webinars and books. When I feel threatened by the economic uncertainty and by all of the new knowledge and capability that’s emerging, I just make a point to learn something new: e-commerce, business principles, or how my industry is adapting to the marketplace. Learning anything that will keep me thinking ahead and tweaking my existing business is so very gratifying.  


How do you maximize what you are learning? Focus on the top 5 areas:


People – training, coaching, developing, and managing effectively.

Money – how to project, manage, budget and leverage.

Business Development – web 2.0, promotions, retaining and recapturing customers etc.

Operations – process, systems, functionality of the business.

Personal growth – learning about yourself will make you better at all of the above.


When I have that insight or acquire that new understanding or capability I feel stronger, I feel resourceful, like I gained a little ground in the marketplace. Maybe today I put the heat on somebody else? My competitive advantage…me.


Give it a go, and then share what you learned with your employees. The only thing better than knowing that you just got a little smarter is knowing that your business did too. Learning is everything.


Alicia Fruin

As owner of Profit Consulting Co., Alicia has become a leader in the field of coaching, consulting and training for small business. She has designed more than 100 custom training programs for hundreds of business owners in a

variety of industries across the country. In addition, Alicia has coached managers, presidents and sales professionals on how to build a business truly worth having!

August 14, 2008

Tell me about your business plan…

If you learned how to write a business plan at all, you probably learned how to write an MBA quality, 30-page plan designed to attract investors or get a bank loan. In addition, if you are like most of us, after your initial start up you never looked at your plan again.

Often with a prospective client, just asking the simple question, “tell me about your business plan” can lead to all the information I need to coach this business owner to next year. I learn about the vision for the business, the issues, the focus, the employees or lack of, and I learn about the customer who buys their product or service.

Entrepreneurs are typically great talkers so I wait until after their first breath and say something like, “Is all this in writing?” or “What do your employees think about the plan?” Really, it is not meant to be an earth shattering provocative question. Somehow it usually is.

On a side note, I love entrepreneurs. It could be that I love them because they are often a lot like me. They have great ideas, a positive attitude and have way too much to do! It could be I enjoy them because their business issues are a lot like my own. It could just be that I tend to favor the underdog and want to see the mom and pop organization take market share and win against all odds. Okay, it is probably all three.

So when I ask about their business plan, it’s because I have learned that most of my clients don’t have one and that when they take the time to think through their focus and strategy, preferably with their team, everything comes together.

When the time is right, I ask my clients, “What would it be like if you could reference a plan when making choices? Can you imagine being able to share the whole plan with your employees, affiliates and your coach?” Sometimes I ask, “Can you imagine the freedom you will have when it is out of your head and on paper?” or “What if everyone understood the business strategy, as well as the business strengths and weaknesses?” These questions along with my simple business plan format usually do the trick and they go to work on a plan.  

They often report many insights into future mistakes that would have happened had they not written the plan and that having a simple plan in writing has allowed the whole team to collaborate, align and support the business vision.

 For a simple business plan format go to

Alicia Fruin –Owner Profit Consulting Co. Business coach and trainer

August 14, 2008

What is Business Coaching?


As a small business owner, entrepreneur or salesperson business coaching could be the catalyst you are looking for!


What’s a business coach? A business coach engages and facilitates focused dialogue. We challenge, inquire, cajole, inspire, provoke, offer support, and collaborate with our clients on their business issues. Occasionally we give advice and consult a client when it is an area of expertise. Most of the time however, it is not about the coach’s wisdom. It is about the client’s wisdom. Coaches believe that the client has the answer.

Our coaches are skilled at eliciting conversations that have you take action in areas where you have previously been stuck or stopped. In these conversations you will start to see things from a different perspective.

Coaching highlights and enhances what you can readily achieve when given the right support!

How Does Business Coaching Work?

During a coaching session you have the opportunity to stand back and look at your business from an objective point of view with the guidance of a skilled business coach.

Our coaches are trained to operate from what is right and what is working versus what is wrong and needs to be fixed.

This perspective leaves you empowered and challenged to take the next logical step in your business.

What issues can be addressed?

Vision for Business
Business models
Sales-Marketing strategies
Managing employees
Communicating with ease
Personnel issues
Trouble shooting areas for improvement
Getting successful systems and structures in place

August 14, 2008

The Buzz About Passion

So what’s all this buzz about passion? Do we really have to have a passion for our work? There seems to be so many books written on finding your passion. Sure, when you work in an area that you are passionate about, the work seems easier and more fun and you are of course much more likely to be successful. Is that all there is to it? We just have to find work we are passionate about?


First, let me say that the word “passion implies a very strong emotion. To be passionate about something could mean you are really fired up about being, doing and having something. I work with many successful people who would not say “yes, this work is my passion.” Yet they are still very successful. However, I have noticed that for most of us our expectations have shifted, we want it all. We want to wake up excited to go to work, we want to make a difference with others and we want to feel full of passion and oh yes, we want to be successful.


That’s okay, that’s great…I say “go for it.” I do recommend that if you are going to “follow your bliss” you discover what your true passions really are. Sound simple? As a business coach, I walk and talk vision, goals, discovering what we want with clients all day long. What I have noticed is that for most of us it’s not so simple to stay present to our vision, our goals and our passions. We get caught up in dramas, problems, issues, and literally forget our purpose, our vision and our goals. We forget that the purpose of a vision is to inspire us today, mold our choices today, and give us satisfaction today. Our ability to see what possible (vision) is key to productive, inspired, passionate, satisfying days at work.


I recently read The Passion Test by Janet and Chris Attwood. In addition to a great story there are several exercises to do that are designed to help you in discovering your true passions.  I thought my business coaching, training and consulting business would be in the top 5. I love my business, I love what I do with people, I love learning more and more about my business and on and on. Guess what, it wasn’t in the top 5. It wasn’t even in the top 10! I discovered that my beloved business is simply a vehicle in which I get to express my true passions for people, for communication and for service.  AH HAH!   

Since this revelation, it’s hard to say what exactly has shifted for me. I do know I am less significant about the success of my business. I feel more relaxed and I feel passionate about my whole life not just my business. Maybe passion has nothing to do with
doing something or having something. Maybe it occurs when we are being our highest expression of ourselves or in other words living our vision today.


So, what is the vision you have for your business? Maybe this is a clue to your highest expression, your God given talents and gifts. Your access to passion today whatever your career may be!

Alicia Fruin


As owner of Profit Consulting Co., Alicia has become a leader in the field of coaching, consulting and training for small business. She has designed more than 80 custom training programs for hundreds of business owners in a

variety of industries across the country. In addition, Alicia has coached managers, presidents and sales professionals on how to build a business truly worth having!



Recommended Reading: The Passion Test by Janet and Chris Attwood

The Passion Test is a simple, yet powerful way for anyone to discover what matters most to them in their life. When you consistently choose in favor of those things, your passions, you will find yourself filled with a sense of purpose.

August 14, 2008

Being Creative and Encouraging Innovation in your Business

“Creativity can solve almost any problem. The creative act, the defeat of habit by originality overcomes everything.” George Lois


When running your own small business, we are often called to be creative and innovative.  Without this ability, I have discovered it is nearly impossible to be successful, let alone stay afloat. This innovative and creative spirit is especially important to small business owners because they do not have the kind of budgets the big corporations can play with.  Small business owners are required to craft new and innovative ways to get the most “bang for their buck” whether that be refurbishing old unsuccessful projects into successful ones, cutting costs without cutting corners, and of course, thinking of new ways of marketing or boosting sales.


While most of the small business owners I work with do embody this innovative spirit, they often forget to foster this spirit throughout their company. To run efficiently and productively as possible, they need their entire team to be on the same creative page.


In Adrian Brown’s Creativity & Innovation, he highlights five characteristics that he has observed in creative organizations.  All of which I believe are important not just for large corporations, but especially for small business.  They are:


1.      “Information is free flowing: Creativity is partially about making new connections. For example: applying a familiar technology to a completely new application.”

2.      “New ideas are welcomed: It is easy for individuals and companies to become stuck in its ways. Habitual behaviors, a rigid adherence to best practices and groupthink can all act as barriers to new ideas.”

3.      “Good ideas are nurtured: New ideas are delicate and can easily be killed off with an executive shrug or simply a lack of care and attention….”

4.      “Risk taking is accepted: Experimentation and innovation involve some failures along the way. Risk taking doesn’t mean being reckless, rather it means understanding the risk/reward relationship and taking calculated risks where the potential rewards are valuable.”

5.      “Innovators are rewarded: Creativity is hard to measure and can often be ignored by compensation and reward systems. However, often it is enough to publicly recognize creativity with a simple thank you for a job well done, believe it or not, this sends a powerful message through your organization.”

It helps to remember “you are not alone.” Remember, it is important to not only tap into your own creativity; but also your staff or team; you may be surprised at the ideas they may have to boost your business!


If you are looking for more ways to develop your personal creativity, or that of your team, I recommend that you enroll in an online course that is part of Profit Consulting Co.’s “Creativity & Innovation” program.  This convenient and easy to use program expands on Brown’s major themes and provides interactive exercises, additional readings, and offers learners hands-on exercises to spur personal creativity.


This is just one of the many programs of study we have recently added to our website! We also feature courses in Business Communications, Leadership, Finance, and Management. These courses are affordably priced, 100% web based and in a self-study format allowing you to improve your creative, business, or management skills at your own convenience.


About the Author Alicia Fruin


Alicia is the owner of Profit Consulting Co., a Business Education Company. They offer small business coaching, consulting and training. Alicia has designed over 80 customized training programs and led these programs for hundreds of business owners around the country in a variety of industries.  In addition, Alicia has coached managers, presidents and sales people on how to build a business truly worth having!


Recommended Reading: Creativity & Innovation by Adrian Brown


 “The things we fear most in organizations — fluctuations, disturbances, imbalances — are the primary sources of creativity.” Margaret J. Wheatley

August 14, 2008

Work-Life Balance- Maybe you can’t do balance?

Everyone wants balance. Is there such a thing? Clients hire me as a coach for this reason just as often as the clients who want more time and money.


In order to get some power with this concept lets shift how we think about balance. We tend to think of balance in terms of equal time to equal areas in our lives. In our minds, we relate to balance this way even though we know it isn’t possible to spend equal time to equal areas in our lives. Especially, when our work, for most of us, takes up more than half of our waking hours each day.


Let’s use a metaphor: Imagine that achieving balance is like being a great juggler. The balls you juggle represent areas of your life. What makes a great juggler is not that they are great at keeping the balls in the air at all times. What makes a great juggler is that they are great at getting the ball that has fallen, back in the air with relative ease and speed.


See if you recognize what type of juggler you are with these examples:


·        Do you ignore the balls, eventually tripping over them?

·        Do you spend a great deal of time and energy analyzing the balls on the ground as if understanding their state will help pick them up?

·        Do you stay upset because balls keep dropping, making the balls harder to keep up or pick up?

·        Do you create formulas and go to training for keeping the balls in the air, until confronted with the fact that balls drop, that’s what they do?


I have learned from my “wise” clients that balance is about noticing what is out and gracefully putting it back in. Balance is a dance with life. It has nothing to do with time or time management; rather it has everything to do with choosing what is important to you, choosing what is valuable to you and your level of attention to it.


Let’s address each juggling tendency and how to remedy it (you could have more than one):


·        If you ignore areas until a crisis of sorts occurs: Do an assessment of what actions, projects or practices would help. Start with easy items to check off your list first. For example if you ignore your financial well being in general. Your list may look like: see a financial planner, finish tax return, and turn in rebate on computer just purchased. Then start with what you perceive is easiest. As we free up the energy used to procrastinate we gain energy for the more difficult issues to address.

·        If you tend to assess and analyze rather than be in action: Get an accountability partner (coach, partner, or mentor) who will help develop a plan and assist you to stay in action.

·        If you feel overwhelmed and stressed from all there is to do: Focus on extreme self care to reduce anxiety and gain focus. For example: exercise, meditation, quiet time, and reading. You know what you need. Also focus on creating space in your life and business.  Throw unneeded items out. Give away things, projects and tasks. Hire someone to do it. Let go of extracurricular activities unless it adds to your extreme self care.

·        If you tend to be scattered trying to do it all and end up doing none of it well. Have a sit down with someone who knows you well and start committing to what matters most and eliminating what doesn’t. Mastery is a function of choosing what is important to you and going deep into that area. Not everything deserves your attention, choose and eliminate.


Once again, what makes a great juggler is not that they are great at keeping the balls in the air at all times. What makes a great juggler is that they are great at getting the ball that has fallen, back in the air with relative ease and speed.


Is it time to pick up that ball?


“Just as your car runs more smoothly and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your thoughts, feelings, emotions, goals, and values are in balance.” Brian Tracy



About the Author Alicia Fruin 


Owner of Profit Consulting Co., Alicia has become a leader in the field of coaching, consulting and training for small business. She has designed more than 80 custom training programs for hundreds of business owners in a variety of industries across the country. In addition, Alicia has coached managers, presidents and sales professionals on how to build a business truly worth having!

August 14, 2008

Embracing Business Crisis

“Without the strength to endure the crisis, one will not see the opportunity within. It is within the process of endurance that opportunity reveals itself.”

Chin-Ning Chu


Crisis is often an entry point; an opportunity to get real, tell the truth about our selves and our business. Definition of Crisis -The moment in which we know without a doubt that if we don’t make changes with ourselves and in our business we will lose. Unfortunately, at this point we usually have already lost quite a bit, which is what makes it a crisis! 


Understandably no one hopes for a crisis. Certainly this applies to our business or organization. Most of us as leaders would probably say one of our primary responsibilities is to prevent a crisis from ever occurring.

However, I have found that powerful lessons for all of us can be found in the middle of a business crisis. It isn’t uncommon for a leader to say, “Our staff has never pulled together more than when we were facing a crisis.” Possibly it’s the very real prospect of going out of business, facing a public relations catastrophe or even a natural disaster that causes people to unite.

And although this may not seem surprising, it does beg the question, “why?” Why do people set aside their usual disagreements and petty politics in the midst of a crisis?

I found one possible answer while contemplating teams and organizations that live in a perpetual state of daily crisis. Consider firefighters or soldiers in the midst of war.


At those moments, these are certainly some of the least political and divisive teams that you’ll find. For them, disagreement about budgets and lines of responsibility are ludicrous, or even worse, deadly. And that’s the point. When the stakes are clear and high, you know… life or death. Well-intentioned people can’t help but focus on the prevailing task at hand. Which is exactly what happens to businesses in crisis: they get focused around a compelling, over-arching goal. They put aside their egos and differences for the common good of the team or business.


We innately know this about ourselves and people which is why I personally believe some businesses create an ongoing atmosphere of chaos or crisis. Consider that there is another way, another option for focusing on the important and the common good. A way to stop avoiding the issue(s) and address what is not being said.


It starts with clear purposeful reasons to be in business, to do the job and to get the result. As the leader, it is your job to make sure your people have these:


·        A Vision

·        A Business purpose

·        Goals

·        Key measures for success in their own roles

·        Individual plans for growth and development 


“The Chinese use two brush strokes to write the word ‘crisis’. One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger-but recognize the opportunity.”  John F. Kennedy


About the Author Alicia Fruin


Owner of Profit Consulting Co., Alicia Fruin has become a leader in the field of coaching, consulting and training for small business. She has designed more than 80 custom training programs for hundreds of business owners in a variety of industries across the country. In addition, Alicia has coached managers, presidents and sales professionals on how to build a business truly worth having!